The Effect of Ground Colour on Memory Performance

This study intended to examine the effect of ground colour on memory performance. Most of the past research on colour-memory relationship focus on the colour of the figure rather than the background. Based on these evidences, this study try to extend the previous works to the ground colour and how its effect memory performance based on recall rate. 90 undergraduate students will participate in this study. The experimental design will be used is multiple independent group experimental design. Fifty geometrical shapes will be used in the study phase with measurement of figure, 4.74cm x 3.39cm and ground, 19cm x 25cm. The participants will be measured on numbers of shape that are being recall in test phase in three experimental conditions, coloured background, non-coloured background and mix between coloured and non-coloured background slides condition. It is hypothesized that shape with coloured background will be recalled better than shape with non-coloured background. Analysis of variance (ANOVA) statistical procedure will be used to analyse the data of recall performance between three experimental groups using Statistical Package for Social Sciences (SPSS 17.0) to examine the cause and effect relationship between those variables.